The conference "L'expérience touristique en montagne : nuances et subtilités", presented by Isabelle Frochot, Senior Lecturer at theInstitut de Recherche en Gestion et Économie (IREGE), IAE Savoie Mont Blanc, will take place on Thursday March 14, 2019 at 6:30pm at the Dôme Cinéma in Albertville .
It will also be held on Monday April 1, 2019 at 7pm in Faverges-Seythenex (Foyer municipal, 141 route d'Albertville, 74210 Faverges-Seythenex).
ABOUT THE CONFERENCE
The mountains have a long history of attracting visitors, from thermal baths to the first mountaineers, from hikers to skiers. While the appeal of the mountains endures, situations vary between small and large resorts, and between summer and winter seasons. At the same time, the expectations of 21st-century customers have evolved considerably, and it is essential to understand the implications of these changes.
the implications of these changes. The conference presents the major current trends in tourism consumption and analyzes the extent to which the mountains can respond to them today and in the future. Emphasis is placed on the key mountain resources that remain essential to our attractiveness as a tourist destination, and those that deserve to be developed further in the future.