{"id":18417,"date":"2025-11-25T10:39:01","date_gmt":"2025-11-25T09:39:01","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=18417"},"modified":"2025-11-25T10:44:48","modified_gmt":"2025-11-25T09:44:48","slug":"brandy-linnovation-pedagogique-au-service-de-la-gestion-de-marque-europeenn","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2025\/11\/25\/brandy-linnovation-pedagogique-au-service-de-la-gestion-de-marque-europeenn\/","title":{"rendered":"BrandY : L\u2019innovation p\u00e9dagogique au service de la gestion de marque europ\u00e9enne"},"content":{"rendered":"<h4>Du 17 au 21 novembre 2025 \u00e0 Annecy, l&rsquo;IAE SMB a accueilli le programme intensif BrandY.<\/h4>\n<p>L\u2019\u00e9v\u00e9nement a r\u00e9uni 9 professeurs et 75 \u00e9tudiants issus de 7 universit\u00e9s europ\u00e9ennes: IAE Savoie Mont Blanc (France), Universit\u00e9 d\u2019\u00c9conomie de Varna (Bulgarie), Universit\u00e9 d\u2019\u00c9conomie de Katowice (Pologne), CEU Valence (Espagne), TH Aschaffenburg (Allemagne), Howest Bruges (Belgique) et Universit\u00e9 d\u2019\u00c9conomie de Bratislava (Slovaquie), toutes membres du r\u00e9seau europ\u00e9en Dukenet.<\/p>\n<p>BrandY est un serious game d\u00e9velopp\u00e9 entre 2020 et 2023 dans le cadre d\u2019un partenariat strat\u00e9gique Erasmus+, financ\u00e9 par la Commission europ\u00e9enne. Coordonn\u00e9 par l\u2019Universit\u00e9 d\u2019\u00c9conomie de Katowice (Pologne), le projet a abouti \u00e0 la cr\u00e9ation d\u2019une plateforme \u00e9ducative innovante d\u00e9di\u00e9e \u00e0 la gestion des marques internationales. Dans un monde o\u00f9 la comp\u00e9titivit\u00e9 sur le march\u00e9 du travail ne cesse de cro\u00eetre, les comp\u00e9tences pratiques et l\u2019exp\u00e9rience terrain deviennent des atouts majeurs pour les \u00e9tudiants.<\/p>\n<h5>Un Projet Ambitionn\u00e9 pour Former les experts de demain<\/h5>\n<p>Pendant une semaine, les participants ont travaill\u00e9 au sein d\u2019\u00e9quipes internationales en concurrence. Leur mission consistait \u00e0 concevoir et piloter une marque de mode tout au long de son cycle de d\u00e9veloppement : d\u00e9finition du concept de marque, ciblage et positionnement, cr\u00e9ation de collection, gestion du parcours client, communication, programme de fid\u00e9lisation et strat\u00e9gie d\u2019internationalisation. Le projet brandY s\u2019articule autour d\u2019une approche p\u00e9dagogique r\u00e9volutionnaire : l\u2019apprentissage par l\u2019exp\u00e9rience. Il vise \u00e0 offrir aux \u00e9tudiants en marketing une formation interactive et intensive, leur permettant d\u2019acqu\u00e9rir des comp\u00e9tences concr\u00e8tes et directement applicables sur le march\u00e9 du travail.<\/p>\n<p>Programme coordonn\u00e9 par St\u00e9phane Ganassali.<\/p>\n<p>Plus d&rsquo;infos sur : <a href=\"https:\/\/brandygame.eu\/\">https:\/\/brandygame.eu\/<\/a><\/p>\n<h5>\u00c0 propos d\u2019Erasmus+ :<br \/>\nErasmus+ est le programme de l\u2019Union europ\u00e9enne pour l\u2019\u00e9ducation, la formation, la jeunesse et le sport. Il soutient des projets visant \u00e0 renforcer les comp\u00e9tences et l\u2019employabilit\u00e9 des citoyens europ\u00e9ens.<\/h5>\n<p>&nbsp;<\/p>\n<blockquote><p>T\u00e9moignage \u00e9tudiant :<br \/>\n\u00ab\u00a0Durant cette semaine, nous avons eu l\u2019opportunit\u00e9, en tant qu\u2019\u00e9tudiants, de vivre un v\u00e9ritable pr\u00e9misse de l\u2019\u00e9change universitaire que nous r\u00e9aliserons au second semestre.<br \/>\nCette exp\u00e9rience unique a su nous forger : nous avons pens\u00e9 et cr\u00e9\u00e9 une marque avec des personnes issues de cultures diff\u00e9rentes et aux perceptions du monde vari\u00e9es.<br \/>\nUne fois encore, ce programme intensif nous a permis de d\u00e9couvrir de nouvelles personnes, d\u2019explorer d\u2019autres horizons culturels et, surtout, de pratiquer intensivement la langue anglaise ! Un immense merci \u00e0 l\u2019IAE pour cette exp\u00e9rience incroyable, unique, et que nous referions mille fois.<br \/>\nEt un merci tout particulier \u00e0 Monsieur Ganassali pour son accompagnement.\u00a0\u00bb<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Du 17 au 21 novembre 2025 \u00e0 Annecy, l&rsquo;IAE SMB a accueilli le programme intensif BrandY. L\u2019\u00e9v\u00e9nement a r\u00e9uni 9 professeurs et 75 \u00e9tudiants issus de 7 universit\u00e9s europ\u00e9ennes: IAE Savoie Mont Blanc (France), Universit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":490,"featured_media":18516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-18417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relation-internationale"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2025\/11\/whatsapp-image-2025-11-17-at-09.37.01.jpeg","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=18417"}],"version-history":[{"count":5,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18417\/revisions"}],"predecessor-version":[{"id":18534,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18417\/revisions\/18534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/18516"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=18417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=18417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=18417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}