{"id":18710,"date":"2025-12-02T17:03:28","date_gmt":"2025-12-02T16:03:28","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=18710"},"modified":"2025-12-02T17:11:48","modified_gmt":"2025-12-02T16:11:48","slug":"masterclass-quand-le-digital-redefinit-notre-facon-de-vivre-le-sport","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2025\/12\/02\/masterclass-quand-le-digital-redefinit-notre-facon-de-vivre-le-sport\/","title":{"rendered":"Masterclass : Quand le digital red\u00e9finit notre fa\u00e7on de vivre le sport"},"content":{"rendered":"<h3>Le 18 d\u00e9cembre 2025, l\u2019IAE d\u2019Annecy accueillera une Masterclass d\u00e9di\u00e9e \u00e0 un sujet au c\u0153ur de l\u2019actualit\u00e9 : la digitalisation du sport outdoor.<\/h3>\n<p>Organis\u00e9e par 5 \u00e9tudiants du <a href=\"https:\/\/formations-iae.univ-smb.fr\/fr\/toute-l-offre-de-formation\/master-XB\/master-management-KGYPN5A6\/\/strategie-digitale-marketing-et-communication-alternance-KGYUGFNP.html\">Master 1 Strat\u00e9gie Digitale, Marketing et Communication<\/a>, l\u2019\u00e9v\u00e9nement explorera la mani\u00e8re dont les outils num\u00e9riques transforment la pratique, l\u2019exp\u00e9rience et le partage des activit\u00e9s sportives en pleine nature.<\/p>\n<p>Montres connect\u00e9es, applications de suivi, d\u00e9fis virtuels, communaut\u00e9s en ligne : ces innovations red\u00e9finissent le rapport des sportifs \u00e0 la performance, \u00e0 la motivation et m\u00eame \u00e0 la sociabilit\u00e9. Pour \u00e9clairer ces mutations, deux intervenants inspirants seront pr\u00e9sents :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/julia-harnie-73589717a\/\">Julia Harnie<\/a>, coach en trail et ambassadrice Mouv 360,<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/antoine-clmt\/\">Antoine Cl\u00e9ment<\/a>, coach et co-cr\u00e9ateur de l\u2019application Trail Running Lab.<\/li>\n<\/ul>\n<p>Leurs visions compl\u00e9mentaires offriront un regard \u00e0 la fois humain, technique et prospectif sur ce ph\u00e9nom\u00e8ne en pleine expansion.<\/p>\n<p>La Masterclass prendra la forme d\u2019une discussion interactive, suivie d\u2019un temps de questions-r\u00e9ponses et d\u2019un quiz convivial pour cl\u00f4turer la rencontre.<\/p>\n<p><strong>Quand ? Jeudi 18 d\u00e9cembre 2025 de 16h45 \u00e0 18h15<\/strong><br \/>\n<strong>O\u00f9 ? IAE Savoie Mont Blanc campus d\u2019Annecy &#8211; Amphi 012<\/strong><\/p>\n<p>Un rendez-vous ouvert \u00e0 tous, id\u00e9al pour comprendre comment le digital redessine l\u2019avenir du sport outdoor.<\/p>\n<p>Pour s&rsquo;inscrire c\u2019est juste ici : <a href=\"https:\/\/forms.gle\/b8dUZuYQFgZyMwy5A\">Je m&rsquo;inscris \u00e0 la masterclass<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 18 d\u00e9cembre 2025, l\u2019IAE d\u2019Annecy accueillera une Masterclass d\u00e9di\u00e9e \u00e0 un sujet au c\u0153ur de l\u2019actualit\u00e9 : la digitalisation du sport outdoor. Organis\u00e9e par 5 \u00e9tudiants du Master 1 Strat\u00e9gie Digitale, Marketing et Communication, [&hellip;]<\/p>\n","protected":false},"author":490,"featured_media":18713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,36],"tags":[],"class_list":["post-18710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudiants","category-evenements"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2025\/12\/image-a-la-une123.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=18710"}],"version-history":[{"count":3,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18710\/revisions"}],"predecessor-version":[{"id":18722,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/18710\/revisions\/18722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/18713"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=18710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=18710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=18710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}