{"id":20859,"date":"2026-03-23T16:07:33","date_gmt":"2026-03-23T15:07:33","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=20859"},"modified":"2026-03-23T16:10:13","modified_gmt":"2026-03-23T15:10:13","slug":"les-etudiants-embs-au-coeur-dune-mission-strategique-pour-kipsta","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2026\/03\/23\/les-etudiants-embs-au-coeur-dune-mission-strategique-pour-kipsta\/","title":{"rendered":"Les \u00e9tudiants EMBS au c\u0153ur d\u2019une mission strat\u00e9gique pour Kipsta !"},"content":{"rendered":"

Les \u00e9tudiants du Master European Master in Business Studies (EMBS)<\/a> de l\u2019IAE Savoie Mont Blanc collaborent actuellement avec la marque Kipsta (D\u00e9cathlon), sous la supervision de St\u00e9phane Ganassali.<\/p>\n

De mars \u00e0 juin, ils m\u00e8nent une \u00e9tude approfondie sur les march\u00e9s cibles fran\u00e7ais, espagnol et italien afin de mieux comprendre les attentes des jeunes footballeurs (15-25 ans) en mati\u00e8re de chaussures de football.<\/p>\n

Au programme : \u00e9tudes qualitatives et quantitatives, analyse des comportements et recommandations strat\u00e9giques pour Kipsta.<\/p>\n

Le projet se conclura par une restitution directement au si\u00e8ge de D\u00e9cathlon \u00e0 Villeneuve-d\u2019Ascq.<\/p>\n

Une belle illustration de la p\u00e9dagogie par projet et du lien fort entre l\u2019IAE et le monde professionnel !<\/p>\n

About EMBS :<\/em><\/p>\n

The European Master in Business Studies (EMBS) is a two-year full-time Master\u2019s degree in Management with focus on International Marketing.<\/em><\/p>\n

EMBS is jointly run by four Universities located in four different European countries: the University of Savoie Mont Blanc (France), the University of Trento (Italy), the University of Kassel (Germany) and the University of Le\u00f3n (Spain).<\/em><\/p>\n

More information.\u00a0<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9tudiants du Master European Master in Business Studies (EMBS) de l\u2019IAE Savoie Mont Blanc collaborent actuellement avec la marque Kipsta (D\u00e9cathlon), sous la supervision de St\u00e9phane Ganassali. De mars \u00e0 juin, ils m\u00e8nent une […]<\/p>\n","protected":false},"author":490,"featured_media":20862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,39],"tags":[],"class_list":["post-20859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudiants","category-formation"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2026\/03\/image-a-la-une149.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/20859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=20859"}],"version-history":[{"count":1,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/20859\/revisions"}],"predecessor-version":[{"id":20865,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/20859\/revisions\/20865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/20862"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=20859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=20859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=20859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}