{"id":21005,"date":"2026-03-30T12:15:39","date_gmt":"2026-03-30T10:15:39","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=21005"},"modified":"2026-03-30T12:24:16","modified_gmt":"2026-03-30T10:24:16","slug":"tous-en-selle-avec-les-etudiants-de-la-licence-3-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2026\/03\/30\/tous-en-selle-avec-les-etudiants-de-la-licence-3-marketing-communication\/","title":{"rendered":"\u00ab\u00a0Tous en Selle\u00a0\u00bb avec les \u00e9tudiants de la Licence 3 Marketing Communication !"},"content":{"rendered":"

Ce projet, port\u00e9 par Anastasia Duclot, Fatima Derreche, Madison Verrecke, Lucas Thabuis, Lyderic Decouture et Ad\u00e8le Hallouin, \u00e9tudiants en L3 Marketing-Communication<\/a>, avait pour objectif de sensibiliser diff\u00e9rents publics aux enjeux de la mobilit\u00e9 durable \u00e0 travers une journ\u00e9e d\u2019actions concr\u00e8tes.<\/p>\n

Une matin\u00e9e d\u00e9di\u00e9e \u00e0 la sensibilisation des plus jeunes<\/h4>\n

Le matin, nous sommes intervenus \u00e0 l\u2019\u00e9cole priv\u00e9e des Moulins \u00e0 Menthon-Saint-Bernard, o\u00f9 nous avons sensibilis\u00e9 26 \u00e9l\u00e8ves de CM1 et CM2 \u00e0 la mobilit\u00e9 douce \u00e0 travers des jeux p\u00e9dagogiques interactifs adapt\u00e9s \u00e0 leur \u00e2ge.<\/p>\n

Cette intervention a permis d\u2019aborder de mani\u00e8re ludique les modes de transport, l\u2019impact environnemental des d\u00e9placements et les alternatives durables. Les \u00e9l\u00e8ves ont \u00e9t\u00e9 tr\u00e8s r\u00e9ceptifs et particuli\u00e8rement enthousiastes face aux activit\u00e9s propos\u00e9es.<\/p>\n

\"image<\/p>\n

Un apr\u00e8s-midi collaboratif autour de la Fresque de la mobilit\u00e9<\/h4>\n

L\u2019apr\u00e8s-midi, nous avons organis\u00e9 une Fresque de la mobilit\u00e9 anim\u00e9e par Christophe Joanblanq, r\u00e9unissant des \u00e9tudiants volontaires de l\u2019IAE. Malgr\u00e9 des conditions m\u00e9t\u00e9orologiques difficiles, marqu\u00e9es par la neige, cinq \u00e9tudiants particuli\u00e8rement motiv\u00e9s ont maintenu leur participation.<\/p>\n

Ces conditions ont n\u00e9cessit\u00e9 des ajustements organisationnels, illustrant parfaitement les r\u00e9alit\u00e9s de la gestion \u00e9v\u00e9nementielle, o\u00f9 il est essentiel de savoir s\u2019adapter aux impr\u00e9vus et proposer des solutions alternatives.<\/p>\n

L\u2019ensemble des d\u00e9placements a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 v\u00e9lo, avec l\u2019accompagnement s\u00e9curisant de Egle Seduikyte, accompagnatrice sp\u00e9cialis\u00e9e. Malgr\u00e9 la neige, nous avons maintenu cette coh\u00e9rence avec les valeurs du projet, d\u00e9montrant que la mobilit\u00e9 douce peut aussi \u00eatre un engagement concret.<\/p>\n

Le trajet s\u2019est d\u00e9roul\u00e9 au bord du lac d\u2019Annecy et s\u2019est conclu par un moment convivial autour d\u2019un go\u00fbter partag\u00e9 apr\u00e8s la fresque.<\/p>\n

\"image<\/p>\n

Un projet porteur de sens<\/h4>\n

Ce projet nous a permis de mettre en pratique nos comp\u00e9tences en gestion de projet, communication et organisation d\u2019\u00e9v\u00e9nement, tout en portant un message qui nous tient particuli\u00e8rement \u00e0 c\u0153ur : \u00ab Sensibiliser les plus jeunes comme les plus grands \u00e0 la mobilit\u00e9 de demain. \u00bb<\/em><\/p>\n

Cette exp\u00e9rience nous a \u00e9galement rappel\u00e9 l\u2019importance de la dimension humaine dans tout projet :<\/p>\n

\u00ab Les gens oublieront ce que vous avez dit, ils oublieront ce que vous avez fait, mais n’oublieront jamais ce que vous leur avez fait ressentir. \u00bb<\/em>– Maya Angelou<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce projet, port\u00e9 par Anastasia Duclot, Fatima Derreche, Madison Verrecke, Lucas Thabuis, Lyderic Decouture et Ad\u00e8le Hallouin, \u00e9tudiants en L3 Marketing-Communication, avait pour objectif de sensibiliser diff\u00e9rents publics aux enjeux de la mobilit\u00e9 durable \u00e0 […]<\/p>\n","protected":false},"author":490,"featured_media":21008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-21005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudiants"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2026\/03\/image-a-la-une159.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=21005"}],"version-history":[{"count":2,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21005\/revisions"}],"predecessor-version":[{"id":21020,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21005\/revisions\/21020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/21008"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=21005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=21005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=21005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}