{"id":21058,"date":"2026-03-31T17:00:05","date_gmt":"2026-03-31T15:00:05","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=21058"},"modified":"2026-03-31T17:00:05","modified_gmt":"2026-03-31T15:00:05","slug":"premier-challenge-inter-instituts-innto-france-une-immersion-dans-le-secteur-hotelier","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2026\/03\/31\/premier-challenge-inter-instituts-innto-france-une-immersion-dans-le-secteur-hotelier\/","title":{"rendered":"Premier challenge inter-instituts INNTO France : une immersion dans le secteur h\u00f4telier"},"content":{"rendered":"

L\u2019IAE Savoie Mont Blanc<\/strong> a particip\u00e9 au premier challenge inter-instituts organis\u00e9 par INNTO France<\/a>. Pendant trois jours, les \u00e9tudiants du Master 2 Management de l\u2019H\u00f4tellerie et Revenue Management<\/a>, encadr\u00e9s par B\u00e9atrice Galey<\/a>, ont collabor\u00e9 avec ceux du Master 2 Management sectoriel h\u00f4tellerie de l\u2019ESTHUA Institut national de tourisme pour relever un d\u00e9fi concret : accompagner la mont\u00e9e en gamme d\u2019un h\u00f4tel 4 \u00e9toiles vers 5 \u00e9toiles.<\/strong><\/p>\n

Une exp\u00e9rience pratique au c\u0153ur du m\u00e9tier<\/h4>\n

Encadr\u00e9s par des experts du Revenue Management : Jibbe Baas, Hotel Director Revenue & Marketing H\u00f4tel Lancaster – Paris Champs Elys\u00e9es, Matthias LEMEE, Directeur du Revenue chez Inwood Hotels, et El\u00e9na Catoir, Directrice du Revenu chez B Signature Hotels & Resorts, et coordonn\u00e9s par Fabrice Tessier, les \u00e9tudiants ont travaill\u00e9 sur :<\/p>\n

    \n
  • le repositionnement strat\u00e9gique de l\u2019h\u00f4tel<\/li>\n
  • l\u2019analyse de son e-r\u00e9putation<\/li>\n
  • la d\u00e9finition d\u2019une strat\u00e9gie de distribution<\/li>\n
  • la mise en place d\u2019une politique de revenue management<\/li>\n<\/ul>\n

    Ces exercices ont permis aux \u00e9tudiants de se confronter \u00e0 des situations r\u00e9elles et de d\u00e9velopper des comp\u00e9tences op\u00e9rationnelles essentielles.<\/p>\n

    Le challenge illustre la force du r\u00e9seau INNTO France<\/strong> : r\u00e9unir des \u00e9tudiants de diff\u00e9rents instituts pour croiser les expertises et rapprocher formation universitaire et r\u00e9alit\u00e9 du terrain.<\/p>\n

    \"image<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u2019IAE Savoie Mont Blanc a particip\u00e9 au premier challenge inter-instituts organis\u00e9 par INNTO France. Pendant trois jours, les \u00e9tudiants du Master 2 Management de l\u2019H\u00f4tellerie et Revenue Management, encadr\u00e9s par B\u00e9atrice Galey, ont collabor\u00e9 avec […]<\/p>\n","protected":false},"author":490,"featured_media":21064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-21058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudiants"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2026\/03\/image-a-la-une171.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=21058"}],"version-history":[{"count":1,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21058\/revisions"}],"predecessor-version":[{"id":21067,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/21058\/revisions\/21067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/21064"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=21058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=21058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=21058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}