{"id":22214,"date":"2026-05-07T07:54:19","date_gmt":"2026-05-07T05:54:19","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iae\/?p=22214"},"modified":"2026-05-07T07:54:19","modified_gmt":"2026-05-07T05:54:19","slug":"une-immersion-professionnelle-sans-filet-mexique-essentiel-confie-ses-enjeux-a-nos-etudiants-de-master-du-departement-citheme","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iae\/2026\/05\/07\/une-immersion-professionnelle-sans-filet-mexique-essentiel-confie-ses-enjeux-a-nos-etudiants-de-master-du-departement-citheme\/","title":{"rendered":"Une immersion professionnelle sans filet : Mexique Essentiel confie ses enjeux \u00e0 nos \u00e9tudiants de Master du d\u00e9partement CITHEME"},"content":{"rendered":"<p>Dans le cadre de leur formation en Master 2 \u00e0 l&rsquo;IAE Savoie Mont Blanc, les alternants des parcours <a href=\"https:\/\/formations-iae.univ-smb.fr\/fr\/toute-l-offre-de-formation\/master-XB\/master-tourisme-KGYPL16B\/management-du-tourisme-durable-classique-m1-et-alternance-m2-KGYVAB60.html\">Management du Tourisme Durable (MTD)<\/a> et <a href=\"https:\/\/formations-iae.univ-smb.fr\/fr\/toute-l-offre-de-formation\/master-XB\/master-tourisme-KGYPL16B\/\/management-de-l-hotellerie-revenue-management-classique-m1-et-alternance-m2-KGYV6IMJ.html\">Management H\u00f4tellerie \u2013 Revenue Management (MHRM)<\/a> du d\u00e9partement CITHEME de l&rsquo;IAE, ont men\u00e9 un projet ambitieux : <strong>accompagner Mexique Essentiel<\/strong>, agence de voyages sur mesure membre du r\u00e9seau Evaneos, sur l&rsquo;ensemble de ses enjeux strat\u00e9giques et op\u00e9rationnels \u00e0 destination des voyageurs fran\u00e7ais.<\/p>\n<p>Ce projet, orchestr\u00e9 par Frida Lopez Martinez, professeure d&rsquo;espagnol, avait une ambition claire : faire des langues un levier d&rsquo;action.<\/p>\n<p>Pas de simulation, pas de cas fictif. Un vrai partenaire, de vraies attentes, des livrables directement exploitables. D\u00e8s le lancement du projet, les \u00e9tudiants se sont positionn\u00e9s en v\u00e9ritables cellules de communication et de m\u00e9diation interculturelle, naviguant entre un march\u00e9 fran\u00e7ais exigeant et une agence pleinement ancr\u00e9e dans ses r\u00e9alit\u00e9s mexicaines : guides locaux, h\u00f4tels partenaires, prestataires de terrain.<\/p>\n<p>Un p\u00e9rim\u00e8tre d&rsquo;intervention volontairement \u00e0 360\u00b0, o\u00f9 chaque \u00e9quipe s&rsquo;est saisie d&rsquo;un volet distinct et compl\u00e9mentaire pour former une r\u00e9ponse globale et coh\u00e9rente aux enjeux de l&rsquo;agence :<\/p>\n<ul>\n<li>Benchmark concurrentiel<\/li>\n<li>Storytelling \u00e9ditorial<\/li>\n<li>Exp\u00e9rience client<\/li>\n<li>Campagne commerciale<\/li>\n<li>Modernisation documentaire<\/li>\n<li>Coordination interculturelle<\/li>\n<\/ul>\n<p>Entre \u00e9changes terrain, recherche et analyse, le projet a pris forme au contact direct de Sandra, fondatrice, et de Marisol,\u00a0 responsable de la logistique, dont les retours ont orient\u00e9, affin\u00e9 et parfois bouscul\u00e9 les travaux des \u00e9quipes. Tous les \u00e9changes se sont d\u00e9roul\u00e9s enti\u00e8rement en espagnol.<\/p>\n<p>Ce partenariat incarne ce que l&rsquo;IAE Savoie Mont Blanc d\u00e9fend : former des professionnels capables d&rsquo;agir, de s&rsquo;adapter et de cr\u00e9er de la valeur dans des environnements internationaux. Une belle preuve que l&rsquo;apprentissage des langues, mis au service d&rsquo;un projet concret et engageant, prend tout son sens et repr\u00e9sente une v\u00e9ritable opportunit\u00e9 professionnelle \u00e0 l\u2019international.<\/p>\n<p><em>&#8211; par Sara BAYOUM (M2 MHRM)<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de leur formation en Master 2 \u00e0 l&rsquo;IAE Savoie Mont Blanc, les alternants des parcours Management du Tourisme Durable (MTD) et Management H\u00f4tellerie \u2013 Revenue Management (MHRM) du d\u00e9partement CITHEME de l&rsquo;IAE, [&hellip;]<\/p>\n","protected":false},"author":490,"featured_media":22216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,39],"tags":[],"class_list":["post-22214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudiants","category-formation"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iae\/wp-content\/uploads\/sites\/115\/2026\/05\/image-a-la-une178.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/22214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/comments?post=22214"}],"version-history":[{"count":1,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/22214\/revisions"}],"predecessor-version":[{"id":22218,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/posts\/22214\/revisions\/22218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media\/22216"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/media?parent=22214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/categories?post=22214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iae\/wp-json\/wp\/v2\/tags?post=22214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}