{"id":15933,"date":"2023-10-27T10:23:26","date_gmt":"2023-10-27T08:23:26","guid":{"rendered":"https:\/\/www.univ-smb.fr\/iut-annecy\/?p=15933"},"modified":"2024-02-26T09:26:12","modified_gmt":"2024-02-26T08:26:12","slug":"communication-bip-branding-strategy-for-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/iut-annecy\/2023\/10\/27\/communication-bip-branding-strategy-for-sustainable-tourism\/","title":{"rendered":"Communication BIP Branding strategy for sustainable tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15933\" class=\"elementor elementor-15933\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-676ac53e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"676ac53e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67fb23db\" data-id=\"67fb23db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd9d26c elementor-widget elementor-widget-text-editor\" data-id=\"3cd9d26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Du 13 au 18 novembre 2023, l\u2019IUT d\u2019Annecy accueillera des \u00e9tudiants et des enseignants originaires de quatre universit\u00e9s partenaires dans le cadre d\u2019un BIP (Blended Intensive Program), dont les porteurs de projet sont : Elodie Manth\u00e9, Paul Jones et Carole Cretinon.<\/p>\n<ul>\n<li>Les universit\u00e9s partenaires pr\u00e9sentes seront les suivantes :<br>&#8211; Universidad de Zaragosse (UNITA) \u2013 Espagne<br>&#8211; Karel de Grote Hogeschool, Belgique<br>&#8211; Windesheim University of Applied Sciences, Pays-Bas<br>&#8211; Hochschule Albstadt Sigmringen \u2013 Allemagne<\/li>\n<\/ul>\n<p>Un BIP est un programme mixant des activit\u00e9s p\u00e9dagogiques en ligne et une p\u00e9riode de mobilit\u00e9 physique qui met en \u0153uvre des m\u00e9thodes d\u2019apprentissage et d\u2019enseignement innovants. Le BIP Branding strategy for sustainable tourism fait partie int\u00e9grante de la formation du DU IIBM (International Industrial and Business Mangement).<\/p>\n<p>Les \u00e9tudiants devront concevoir et pr\u00e9senter une strat\u00e9gie de marque pour une destination touristique montagneuse, en l\u2019occurrence la station du Grand-Bornand pour l\u2019aider \u00e0 attirer un public \u00e9tranger correspondant \u00e0 sa cible client dans l\u2019objectif de se positionner comme destination europ\u00e9enne.<\/p>\n<p>Le programme s\u2019articulera en trois temps\u202f:<\/p>\n<ul>\n<li>Un travail pr\u00e9paratoire de septembre \u00e0 novembre 2023\u202fsous la forme d\u2019une \u00e9tude de march\u00e9 aupr\u00e8s de potentiels touristes dans chacun des pays participant \u00e0 ce BIP, en particulier concernant leurs attentes en voyage et leur perception de la destination touristique \u00e9tudi\u00e9e. En parall\u00e8le, les \u00e9quipes se r\u00e9uniront hebdomadairement avec des enseignants assign\u00e9s au suivi des \u00e9quipes. Chaque rencontre se fera autour d\u2019un th\u00e8me et mobilisera du contenu vid\u00e9o enregistr\u00e9 en amont par les enseignants participant \u00e0 ce BIP sur une th\u00e9matique sp\u00e9cifique en lien avec les comp\u00e9tences n\u00e9cessaires pour la r\u00e9ussite du projet.<\/li>\n<li>Une semaine intensive d\u2019\u00e9tude et d\u2019analyse lors de la mobilit\u00e9, pr\u00e9vue du 13 au 18 novembre 2023, alternant cours de gestion de projet, travail d\u2019analyse et travail en \u00e9quipes multiculturelles, avec un d\u00e9placement au Grand Bornand.<\/li>\n<li>Un travail en autonomie pendant 4 semaines en vue de la pr\u00e9sentation finale en ligne (mi-d\u00e9cembre 2023). Ce travail en \u00e9quipes multiculturelles permettra aux \u00e9tudiants de finaliser et formaliser une vid\u00e9o de restitution et de proposer des recommandations manag\u00e9riales.<\/li>\n<\/ul>\n<p>Les \u00e9tudiants qui auront partip\u00e9 \u00e0 l\u2019ensemble des activit\u00e9s p\u00e9dagogiques et obtenu une moyenne de 10\/20 au minimum se verront attribuer 4 cr\u00e9dits ECTS et repartiront avec une CU (Certificat Universitaire).<\/p>\n<p><a href=\"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-content\/uploads\/sites\/98\/2023\/10\/bip_weekly_schedule-v3-2.pdf\">T\u00e9l\u00e9charger l&#8217;emploi du temps du BIP<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d537ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d537ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f85a7d8\" data-id=\"f85a7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b8c42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b8c42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ef8ea\" data-id=\"43ef8ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4f995 elementor-widget elementor-widget-image\" data-id=\"ae4f995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-content\/uploads\/sites\/98\/2023\/10\/bip_weekly_schedule-v3-1.pdf\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-850409a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"850409a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7156b\" data-id=\"ad7156b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbf735 elementor-widget elementor-widget-image\" data-id=\"ecbf735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-content\/uploads\/sites\/98\/2023\/10\/bip_weekly_schedule-v3-2.pdf\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Du 13 au 18 novembre 2023, l\u2019IUT d\u2019Annecy accueillera des \u00e9tudiants et des enseignants originaires de quatre universit\u00e9s partenaires dans le cadre d\u2019un BIP (Blended Intensive Program), dont les porteurs de projet sont : Elodie [&hellip;]<\/p>\n","protected":false},"author":351,"featured_media":15930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-15933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iut"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-content\/uploads\/sites\/98\/2023\/10\/international.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/posts\/15933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/users\/351"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/comments?post=15933"}],"version-history":[{"count":5,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/posts\/15933\/revisions"}],"predecessor-version":[{"id":19253,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/posts\/15933\/revisions\/19253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/media\/15930"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/media?parent=15933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/categories?post=15933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/iut-annecy\/wp-json\/wp\/v2\/tags?post=15933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}