{"id":40552,"date":"2026-02-11T08:50:50","date_gmt":"2026-02-11T07:50:50","guid":{"rendered":"https:\/\/www.univ-smb.fr\/mon-usmb\/?p=40552"},"modified":"2026-02-11T08:50:50","modified_gmt":"2026-02-11T07:50:50","slug":"un-nouveau-master-dedie-au-marketing-et-aux-sports-de-loutdoor-pour-repondre-aux-besoins-du-territoire","status":"publish","type":"post","link":"https:\/\/www.univ-smb.fr\/mon-usmb\/2026\/02\/11\/un-nouveau-master-dedie-au-marketing-et-aux-sports-de-loutdoor-pour-repondre-aux-besoins-du-territoire\/","title":{"rendered":"Un nouveau master d\u00e9di\u00e9 au marketing et aux sports de l\u2019outdoor pour r\u00e9pondre aux besoins du territoire"},"content":{"rendered":"<p><strong>En r\u00e9ponse aux besoins de la fili\u00e8re outdoor tr\u00e8s d\u00e9velopp\u00e9e sur son territoire, l\u2019universit\u00e9 Savoie Mont Blanc, via l&rsquo;IAE, \u00e9cole universitaire de management, et l\u2019association Outdoor Sports Valley (OSV), acteur central de la fili\u00e8re outdoor, ont travaill\u00e9 en synergie pour d\u00e9velopper une nouvelle formation dipl\u00f4mante, ouverte d\u00e8s la rentr\u00e9e de septembre 2026 : le <em>Master Strat\u00e9gie digitale : marketing et communication &#8211; sp\u00e9cialisation sports outdoor.<\/em><\/strong><\/p>\n<h2>Une formation professionnalisante qui r\u00e9pond \u00e0 des besoins cibl\u00e9s du territoire<\/h2>\n<p>Propos\u00e9 en alternance, ce master permet de d\u00e9velopper une expertise approfondie du marketing du sport outdoor, notamment en mati\u00e8re de strat\u00e9gies marketing et communication digitale.<\/p>\n<p>Le d\u00e9veloppement durable est un socle important de la formation afin de pr\u00e9parer les \u00e9tudiants \u00e0 r\u00e9pondre aux grands enjeux de l\u2019industrie outdoor face au changement climatique et \u00e0 l\u2019\u00e9volution des pratiques sportives.<\/p>\n<p>Ce master vise \u00e0 former de futurs professionnels de l\u2019outdoor capables d\u2019accompagner la transition des entreprises vers des mod\u00e8les \u00e9conomiques plus durables. Ces m\u00eames futurs professionnels seront \u00e9galement form\u00e9s de mani\u00e8re renforc\u00e9e au management, leur permettant l\u2019acc\u00e8s \u00e0 des postes \u00e0 responsabilit\u00e9s.<\/p>\n<p>Ainsi, \u00e0 la rentr\u00e9e 2026, le Master Strat\u00e9gie digitale : marketing et communication, proposera 2 parcours : \u00ab sp\u00e9cialit\u00e9 e-business \u00bb et \u00ab sp\u00e9cialisation sports outdoor \u00bb.<\/p>\n<p>Ce master s&rsquo;ajoute \u00e0 la licence professionnelle, co-construite par l\u2019IUT d\u2019Annecy et OSV, venant donc compl\u00e9ter une offre de formation \u00ab\u00a0sports outdoor\u00a0\u00bb d\u00e9j\u00e0 ancr\u00e9e sur le territoire depuis plusieurs ann\u00e9es.<\/p>\n<h2>Un large choix de d\u00e9bouch\u00e9s au sein des industries du sport outdoor<\/h2>\n<p>\u00c0 l\u2019issue de la formation, les dipl\u00f4m\u00e9s pourront acc\u00e9der \u00e0 un large panel de postes, tels que :<\/p>\n<ul>\n<li>Charg\u00e9e ou charg\u00e9 de marketing et communication<\/li>\n<li>Responsable de marque<\/li>\n<li>Sp\u00e9cialiste des activations marketing<\/li>\n<li>Cheffe ou chef de projet \u00e9v\u00e8nementiel et exp\u00e9rientiel<\/li>\n<li>Responsables des activit\u00e9s de sponsoring<\/li>\n<li>Responsable commercial B2B\/B2C\u2026<\/li>\n<li>Directeur \/ Directrice marketing produit<\/li>\n<\/ul>\n<h2>Un recrutement ouvert \u00e0 des profils pluridisciplinaires<\/h2>\n<p>Le master s\u2019adresse aux titulaires d\u2019une licence (gestion, \u00e9conomie-gestion, STAPS, tourisme, loisirs, d\u00e9veloppement durable, sciences sociales, entrepreneuriat ou associatif), ou \u00e9quivalent ECTS.<\/p>\n<p>L\u2019admission se fait sur dossier via la plateforme Mon Master, avec un niveau requis en anglais professionnel (TOEIC).<\/p>\n<p>La formation se d\u00e9roulera sur le campus d\u2019Annecy de l\u2019IAE Savoie Mont Blanc, en lien \u00e9troit avec l\u2019\u00e9cosyst\u00e8me \u00e9conomique et sportif du territoire. Certains cours pourront avoir lieu dans les locaux de OSV.<\/p>\n<h2><strong>En savoir plus\u00a0<\/strong><\/h2>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 consulter la <a href=\"https:\/\/formations-iae.univ-smb.fr\/fr\/toute-l-offre-de-formation\/master-XB\/master-management-KGYPN5A6\/strategie-digitale-marketing-et-communication-alternance-KGYUGFNP.html\" target=\"_blank\" rel=\"noopener\">fiche de pr\u00e9sentation du master<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En r\u00e9ponse aux besoins de la fili\u00e8re outdoor tr\u00e8s d\u00e9velopp\u00e9e sur son territoire, l\u2019universit\u00e9 Savoie Mont Blanc, via l&rsquo;IAE, \u00e9cole universitaire de management, et l\u2019association Outdoor Sports Valley (OSV), acteur central de la fili\u00e8re outdoor, [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":40568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[1559],"class_list":["post-40552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation","tag-nl36-s3"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-content\/uploads\/sites\/113\/2026\/02\/av20260211-outdoor.png","_links":{"self":[{"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/posts\/40552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/users\/389"}],"replies":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/comments?post=40552"}],"version-history":[{"count":3,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/posts\/40552\/revisions"}],"predecessor-version":[{"id":40562,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/posts\/40552\/revisions\/40562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/media\/40568"}],"wp:attachment":[{"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/media?parent=40552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/categories?post=40552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.univ-smb.fr\/mon-usmb\/wp-json\/wp\/v2\/tags?post=40552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}