Master Class: The USMB Tourism Cluster, an innovative approach to enhancing regional appeal

january 24, 2020 2:00 PM - january 24, 2020 4:00 PM

How to boost a region's attractiveness?

The USMB Pôle Tourisme Montagne Inventive was created to support the region's attractiveness and tourism. Thanks to the varied skills of the players involved in its projects, the cluster offers a unique and rigorous response based on both academic research and a field-based approach.

Join us for a round-table discussion with the cluster's experts to find out more about this multi-disciplinary approach, which has already won over many local and international players.

With the participation of:

  • Annie Rouard, director and founder of the tourism division
  • Boris Bourgel, teacher, researcher at IREGE
  • Benoit Régent, IREGE researcher
  • Arnaud Grandjacques, teacher, researcher, project manager at the tourism division
  • Julie Eymard, Master's student in tourism at IAE Savoie Mont Blanc

REGISTRATION

Registration required:[REGISTER HERE].

CONTACTS

This Master Class is organized byIAE Savoie Mont Blanc students in partnership with the USMB Business Club.