As part of its strategy to develop ambitious international partnerships, IAE Savoie Mont Blanc had the pleasure of welcoming Susanne Hilland, Programme Coordinator of the Tourism Futures Studies Master’s at Heilbronn University (Germany).
This visit, which took place in the context of the 40th anniversary of the cooperation between our two institutions, marks a key milestone in the establishment of a double degree between the Tourism Futures Studies Master’s and our IBTM track (International Business in Tourism and Management).“This double degree project fits perfectly with our ambition to internationalise our programmes even further. Heilbronn’s master’s is highly complementary to ours, with a strong focus on future-oriented tourism. Together, we are building a unique opportunity for our students, and aim to increase student exchanges as a natural next step of our collaboration.”— Guilhem Lobre, Director of the IBTM programme
The Tourism Futures Studies programme stands out for its forward-thinking approach, active pedagogy, and alignment with the global transformations of the tourism industry. Throughout the discussions, many synergies with the IBTM track emerged, especially around sustainability, international strategy, and tourism innovation.“At IAE, I found an open-minded, forward-thinking team that shares our vision. The collaboration we are building will allow students to benefit from a dual academic and professional culture – a real asset in an ever-evolving sector.”— Susanne Hilland, Programme Coordinator, Tourism Futures Studies (M.Sc.), Heilbronn University
From an administrative standpoint, the double degree project is progressing steadily thanks to close cooperation between the international offices of both institutions.“This initiative is fully aligned with our strategy to enhance IAE’s international scope. The dialogue with Heilbronn is smooth and constructive, and we are confident we’ll be able to increase student exchanges in the near future.”— Célia Merias, Head of International Relations, IAE Savoie Mont Blanc
Why choose a double degree? This future double degree will offer students a wide range of benefits:
- Two officially recognised degrees, in both France and Germany
- An immersive international academic experience, fostering adaptability and global awareness
- Strong development of language and intercultural skills
- A diversified and complementary academic perspective, blending strategy, sustainability, and foresight
- Enhanced career opportunities in international tourism and related sectors, thanks to a unique, hybrid profile
Learn More
About the Tourism Futures programme at Heilbronn University
About the IBTM programme at IAE Savoie Mont Blanc
