Master's Degree in Tourism Management and Engineering - Continuing Education

In a context marked by multiple challenges, building and managing a strong brand goes far beyond the simple need to stand out in a competitive market. Much more than just a commercial showcase, the brand plays a crucial role as a strategic guide, a factor of cohesion, and a creator of meaning in collective action. Download the Block 1 – MIT brochure.

It also represents the ideal level for reflection and integration of societal commitments at the heart of the strategic vision. This approach makes it possible to develop a brand strategy in line with the unique identity of its territory, identify promising markets, and explore new opportunities. It also promotes the establishment of cross-functional, participatory, and collaborative governance, thus ensuring the brand's sustainability in a constantly changing environment.

3 modules within this block:
Module 1.1: Identify your major strategic directions and seize new market opportunities (domestic or international)
Module 1.2: Develop a brand strategy consistent with the identity of your territory
Module 1.3: Unleash inventiveness through innovation management and brand governance

In the demanding tourism and hospitality sector, competition to attract and retain customers is fierce. Customers are looking for much more than just service; they want memorable experiences that will stay with them long after they leave. Download the Block 2 – MIT brochure.

As a manager or professional, you know that the key to success lies in the ability to create unique and engaging interactions, subtly influence customer behavior, and maintain lasting relationships. That's why this block offers you a comprehensive course, with modules on experiential marketing, Nudge Marketing, and customer relationship management (CRM), to equip you with the skills you need to excel in an environment where every detail counts.

Take up the challenge and discover how to transform your approach, build customer loyalty, and stand out in an increasingly demanding market.

3 modules within this block:
Module 2.1: Creating memorable experiences for your customers by integrating experiential marketing
Module 2.2: Encouraging the adoption of new customer behaviors intuitively with Nudge Marketing
Module 2.3: Developing a customer relationship management and CRM strategy to optimize interactions with customers

In the fascinating world of Tourism and Hospitality, commercial performance is of paramount importance.

The challenges are numerous and complex: how can prices, sales volumes, and profits be managed effectively in a volatile and highly competitive market? How can an effective distribution strategy be developed? How can performance be monitored and actions adapted in line with actual sales? Management requires an in-depth understanding of the market, strategic price analysis, and careful volume management to ensure profitability and growth. Download the Block 3 – MIT brochure.

Taking on these business challenges means committing to staying at the forefront of the industry, seizing growth opportunities, and leading your team to lasting success. If you're ready to tackle these issues head-on, this course will give you the tools and knowledge you need to maximize your business performance.

3 modules within this block:
Module 3.1: Raising awareness among your teams about revenue management techniques
Module 3.2: Building a distribution strategy to reach as many customers as possible
Module 3.3: Managing the commercial performance (price, volume, profits) of your business unit in its market

Managers in the tourism sector face challenges in team management. Strengthening your day-to-day managerial effectiveness, managing intercultural issues, integrating diversity, and mastering communication in English are three major challenges for the tourism and hospitality industry. Download the Block 4 – MIT brochure.

How can cultural differences be reconciled to promote harmonious collaboration? How can you improve your language skills to communicate fluently with your international teams and partners? These considerations are at the heart of this program, which focuses on strengthening managerial and intercultural skills to help you meet these challenges.

3 modules within this block:
Module 4.1: Strengthening your day-to-day managerial effectiveness
Module 4.2: Managing interculturality and diversity on a daily basis
Module 4.3: Communicating fluently in English with your employees and partners

In a context where the climate emergency and the need for Corporate Social Responsibility (CSR) are more relevant than ever, the Hotel and Tourism sector is made up of a variety of players who, together, hold the keys to a more sustainable future. Download the Block 5 – MIT brochure.

The environmental footprint of this sector highlights the need to rethink economic models and practices, while raising awareness among travelers to change their behavior. How can this paradigm shift be achieved? What initiatives can be taken to initiate a gradual transition towards more responsible tourism? This course aims to explore these questions and guide you towards inspiring, concrete solutions that will bring about change.

3 modules within this block:
Module 5.1: Implementing a CSR approach and building a sustainable business model
Module 5.2: Designing a responsible tourism offering
Module 5.3: Evaluating tourism performance differently

In a context where the tourism sector is constantly evolving and facing multiple challenges, you must be able to develop studies based on solid research and rigorous analysis, drawing on academic literature and rigorous research methods. Download the Block 6 – MIT brochure.

Acquiring the knowledge and skills necessary to conduct in-depth research and provide strategic advice in the tourism sector is essential for a successful research and consulting career. This program trains you to become experts in research and consulting, capable of proposing innovative solutions tailored to the current and future challenges of the tourism industry.

3 modules within this block:
Module 6.1: Conceptualizing and designing tourism research
Module 6.2: Adopting quantitative and qualitative data collection and analysis techniques: The methodology workshop
Module 6.3: Writing an applied research thesis