Online information meeting - Free registration - Presentation of the Diplôme d'Université Communication des entreprises et des collectivités and the Diplôme Communication et Marketing Digital.
Would you like to become a communications manager and learn how to develop a digital marketing strategy? After a refresher course in communications and marketing, these two University Diplomas will enable you to develop your operational skills to lead a digital project including all aspects of communications and marketing. These courses are specially designed for people who are already in business or who are changing careers. You can follow the complete cycle or choose "à la carte" modules to perfect your skills in the field of your choice.
- Thursday, November 05, 2020 at 6:30 p.m.
- Thursday, December 03, 2020 at 6:30 p.m.
To receive an e-mail link to the online meeting (Réunions Zoom), please fill in the following form:
Can't make it? Visit our dedicated pages:
Useful links :
- Brochure and registration PDF academics DU Corporate Communications
- PDF brochure and registration academics DU Digital Marketing
Contents of the University Diploma in Business Communication :
- Pre-entry
Understand the challenges, processes and codes of communication. 2 days - 14 h. - Common core of 8 modules
MODULE 1: Designing a communication strategy. 2 days - 14 h.
MODULE 2: Professionalize your writing + Voltaire Certification. 2.5 days - 17 h.
MODULE 3: Perform in digital writing. 1 day - 7 h.
MODULE 4.1: Stimulate your creativity. 2 days - 14 h.
MODULE 4.2: Digital DIY (Do It Yourself). 2 days - 14 h.
MODULE 5: Federating and leading an online community. 2 days - 14 h.
MODULE 6: Capitalizing on press relations and media training. 2 days - 14 h.
MODULE 7: Making a success of your speeches. 2 days - 14 h.
MODULE 8: Secure your strategy. 2 days - 14 h. - End-of-year seminar. 1 day - 7h.
- Specialization, 2 modules to choose from:
SPECIALIZATION 1.1: Branding, activating the "brand" lever. 2 days - 14 h.
OR
SPECIALIZATION 1.2: Successful territorial marketing. 2 days - 14 h.
AND
SPECIALIZATION 2.1: Mastering Google tools. 2 days - 14 h.
OR
SPECIALIZATION 2.2: Designing and managing an event. 2 days - 14 h. - Optional modules :
OPTION 1: DTP, mastering the graphics chain. 4 days - 28 h.
OPTION 2: Creating a website. 2 days - 14 h.
Contents of the Digital Marketing University Diploma :
- BLOCK 0 - OPTIONAL: DIGITAL DIY (2 DAYS)
Module 0.1 : Web autonomy / 1 day
Module 0.2 : Refresher / 1 day - BLOCK 1 - DIGITAL TRANSFORMATION AND ITS IMPACT ON THE COMPANY (3 DAYS)
Module 1.1: The challenges of digital transformation / 1 day
Module 1.2: Legal aspects of digital projects / 1 day
Module 1.3: Generations Y, Z and the purchasing act / 1 day - BLOCK 2 - MANAGING A DIGITAL PROJECT (3 DAYS)
Module 2.1 : Project management in the digital age / 1 day
Module 2.2: Agility in digital projects / 1 day
Module 2.3: Organizing and managing a digital project / 1 day - BLOCK 3 - DIGITAL MARKETING STRATEGY (3 DAYS)
Module 3.1: Fundamental marketing in the digital age / 1 day
Module 3.2: Traffic acquisition and e-CRM / 1 day
Module 3.3: E-commerce specifics / 1 day - BLOCK 4. SOCIAL NETWORK STRATEGY (6 DAYS)
Module 4.1: Using the top 3 social networks / 1 day
Module 4.2: Implementing a social media strategy tailored to your objectives / 1 day
Module 4.3: How to create and manage advertising campaigns on social networks / 1 day
Module 4.4: Define your Brand Content strategy / 1 day
Module 4.5: Distribute brand content on the web / 1 day
Module 4.6: Digital watch and e-reputation / 1 day - BLOCK 5 - SEARCH ENGINE OPTIMIZATION AND ADVERTISING (3 DAYS)
Module 5.1 : Master the fundamentals of natural referencing / 1 day
Module 5.2: How to create and monitor a Google Adwords campaign / 1 day
Module 5.3: Different performance-based campaign models / 1 day - BLOCK 6 - FINAL PROJECT academics (4 DAYS)
Module 6.1: Project tutoring: individualized project follow-up / 3 days
Module 6.2: Oral presentation day / 1 day - BLOCK 7 - OPTIONAL: ERGONOMICS AND WEB DESIGN (4 DAYS)
Module 7.1 : Discover the main features of Photoshop and Indesign / 4 days - BLOCK 8 - OPTIONAL: TECHNOLOGIES AND DEVELOPMENT (2 DAYS)
Module 8.1 : Mastering basic web languages / 1 day
Module 8.2: Understanding CMS management
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