The Marketing Techniques programs aim to train future generalists in the fields of business management, specializing in marketing, communication, and negotiation.
The Marketing Techniques program trains versatile middle managers who can perform functions in sales, marketing, e-marketing, commercial communication, and sales team management within a company.
BUT TC is made for you!
A DEGREE PREPARED IN 3 YEARS
• Lead marketing initiatives
• Sell a commercial offer
• Communicate the commercial offer
• Marketing
• Prospecting and negotiation
• Market research
• Professional English
• Expression, communication, and culture
• Commercial relations
• Commercial communication
• Project management and leadership
• Economic environment
• Accounting and financial analysis
• Master basic management techniques, particularly quantitative techniques (statistics, economics, and accounting), and understand business and marketing issues.
• Promote adaptability: understanding of the contemporary economic environment, the company, and its management, as well as the personal ability to adapt to real-life situations.
• Marketing
• Communication – studies
• Negotiation – sales
• Management – administration
• Business law – economics – business languages
A balanced academic and professional business education that combines:
• Theory & practice
• Individual & team work
• Quantitative & more literary subjects
• Mixed teaching team: certified teachers and researchers and professional speakers
INITIAL TRAINING
The BUT Marketing Techniques initial training program comprises 600 hours of supervised projects and 22 to 26 weeks of internships over the course of three years of study (or four years for ski-study programs). This corresponds to nine months of training in a professional context.
LEARNING
You are or want to be an employee and wish to develop or enhance your skills. The BUT work-study program is a training course with a bright future. All indicators are green for this option to be an excellent choice, which in no way excludes further study!
THE LANDSCAPED SECTION
Who is it for?
• High school graduates
• The Sports-Study Sections are intended for high-level athletes (minimum pre-national level) who have a high school diploma and are affiliated with sports federations.
The BUT is obtained in four years instead of the three years normally required.
The first year of the BUT program provides general education for all students, before offering specializations in the second year.
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Recruitment is open to 50% of the class for candidates with a general high school diploma and 50% for those with a technical high school diploma.
Registration on Parcoursup
Contact: +33 (0)4 50 09 23 33 – secretariat.tc@univ-smb.fr
More information on the University of Savoie Mont Blanc training catalog.
Business development and customer relationship management course (BUT TC PRO)
• Weekly rotation schedule (approximately 17 weeks spread throughout the year)
• All sectors of activity (retail, industry, service companies, etc.)
Admission :
Application via Parcoursup – You can apply even if you do not yet have a host company.
Contact: +33 (0)4 50 09 22 97 – alternance.tc@univ-smb.fr
More information on the University of Savoie Mont Blanc training catalog.
Business development and customer relationship management course dedicated to mountain-related professions (BUT TC Montagne)
• Have an interest in mountain life, its advantages and disadvantages
• Work-study students attend classes at the end of August-mid-September, November, May, and June ( approximately 17 weeks per academic year) and spend the rest of the time at a company.
• Requires work-study placements in companies whose business is related to tourism, commerce, or communication; any activity in a resort or similar environment. These companies must be interested in a work-study schedule based on seasonal patterns (work-study placements mainly in winter and summer).
If you would like to learn more, check out the conference on BUT TC Montagne.
Admission :
Application via Parcoursup – You can apply even if you do not yet have a host company.
Contact: +33 (0)4 50 09 22 97 – alternance.tc@univ-smb.fr
More information on the University of Savoie Mont Blanc training catalog.
Training program adapted to the sports season: 4-year program, classes from October to March (20% of the program), and in-person classes from April to early July.
This program is reserved exclusively for athletes affiliated with the FFS and FFME. Applications are open from late January to late May. Download the application form from the Annecy University Institute of Technology website. Selection is based on athletic and academic performance, in partnership with the FFS.
2026–2027 Ski Studies Training Brochure
Applications open until May 31, 2026– Application form for 2026–2027
Contact: +33 (0)4 50 09 23 33 – secretariat.tc@univ-smb.fr
More information on the University of Savoie Mont Blanc training catalog.
Starting in the second year, students in initial training choose between two main tracks: BDMRC (Business and Customer Relationship Management) or MDEE ( Digital Marketing, E-business, and Entrepreneurship). In the third year, work-study is mandatory for this track.
Specialization in traditional, digital, sports, and finance, banking, insurance, and wealth management BDMRC is completed during the third year.
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The BUT BDMRC Classique is a program that addresses a major concern for companies: optimizing their commercial relationships.
It provides training in a professional activity in commerce and allows students to progress toward managerial positions in companies of various sizes and sectors.
Type of company for work-study programs
Any sector with sales, marketing, or customer relations responsibilities.
Targeted occupations
Account Manager, Assistant Product Manager, Sales Manager, Point of Sale Manager, etc.
More information on the University of Savoie Mont Blanc training catalog.
The BUT BDMRC digital is a training program that addresses a major concern for companies: optimizing their multichannel business relationships.
Specializing in digital marketing allows students to acquire digital skills that can be used to boost sales performance.
It provides training for a career in sales and enables students to progress to managerial positions in companies of various sizes and in a wide range of sectors.
Type of company for work-study programs
Any sector involving sales, customer relations, or digital marketing.
See the presentation brochure.
Targeted professions
, Customer Service Representative, E-shop Manager, Digital Communications Manager, Assistant Product Manager, etc.
More information on the University of Savoie Mont Blanc training catalog.
The BDMRC Sport program meets the needs of companies in the sports industry that have high expectations for graduates who are quickly operational.
It trains business specialists in the field of the sports industry and the distribution of sporting goods. These jobs are carried out within companies that manufacture equipment and distributors of sports products and services.
Type of company for work-study programs
Sports sector with distribution, production, or service roles.
See the presentation brochure.
Targeted professions
, Department Manager, Sports Store Manager, Sports Product Manager, etc.
More information on the University of Savoie Mont Blanc training catalog.
The BDMRC Finance, Banking, Insurance, and Wealth Management program trains customer service representatives in the field of financial products and services for both credit institutions and insurance companies. It provides the necessary foundations to progress quickly within a banking structure while acquiring a good level of general knowledge.
Type of company for work-study programs
, banks, insurance companies.
See the presentation brochure.
Targeted professions
, Financial Advisor for individuals and professionals, Wealth Management Advisor, Insurance Advisor, etc.
More information on the University of Savoie Mont Blanc training catalog.
Application for access to BUT 3 : Application review from January to the end of May via eCandidat
Be careful when choosing subjects : Training offer / Annecy University Institute of Technology / UNIVERSITY BACHELOR'S DEGREE IN TECHNOLOGY
You can apply even if you do not yet have a host company.
Contact: +33 (0)4 50 09 22 98 – alternance.tc@univ-smb.fr
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Initial training or work-study program starting in the second year. Third year work-study program.
The BUT MDEE program meets a growing need among companies: optimizing their digital strategy.
It trains professionals capable of developing or participating in digital projects in companies of various sizes and across a wide range of sectors. This program provides recruiters with candidates who are immediately operational and have a broad range of skills, particularly in web content optimization and digital strategy development.
Type of company for work-study program
Any sector with digital marketing or e-commerce roles.
See the presentation brochure.
More information on the University of Savoie Mont Blanc training catalog.
Application for access to BUT 3 : Application review from January to the end of May via eCandidat
Be careful when choosing subjects : Training offer / Annecy University Institute of Technology / UNIVERSITY BACHELOR'S DEGREE IN TECHNOLOGY
You can apply even if you do not yet have a host company.
Contact: +33 (0)4 50 09 22 98 – alternance.tc@univ-smb.fr
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Find all the information and admission requirements for the Professional Bachelor's Degree in Sales Relationship Management with a specialization in Industrial Technical Sales via Tétras.
More information in the Savoie Mont Blanc University catalog.
Find all the information and admission requirements for the Professional Bachelor's Degree in Sales Relationship Management: Sports & Mountain Activities on the dedicated platform.
More information in the Savoie Mont Blanc University catalog.
Title of national diploma: Real estate professions – real estate transactions and marketing
The LPTGI work-study degree allows you to learn about all aspects of the real estate industry in order to acquire commercial, technical, and legal skills.
It prepares students for various careers in real estate (real estate transactions, rental management, property management, land development, or promotion program management) and allows them to obtain a professional real estate agent license with the three designations T, G, and S. This training is provided in partnership with the Ecole By CCI Haute-Savoie.
In one year, you will acquire professional qualifications and experience through training that combines periods of classroom learning with periods in a company, specialize in certain legal subjects: co-ownership, construction law, leases, urban planning, real estate taxation, and social housing law. You will develop the ability to draft standard documents: mandates, promises to sell, residential leases, commercial leases, and develop real estate negotiation skills: taking on a mandate, negotiating, signing the agreement, and learning the methodology of real estate appraisal.
Type of company for work-study programs
Real estate sector: real estate agencies, development companies, or social landlords.
Targeted professions
Real estate negotiator, property manager (rental, co-ownership), promotion program manager, or advisor for a social landlord.
Admission
Based on review of applications from February to the end of April via eCandidat, followed by an individual interview with a panel of professionals.
You can apply even if you do not yet have a host company.
More information on the Savoie Mont Blanc University catalog
Contact
: +33 (0)4 50 33 72 77 – secretariat-lp-tgi.iut-acy@univ-smb.fr
As part of "Business Awareness Week," the Marketing Techniques department at Annecy University Institute of Technology organized four conferences on key topics: CSR, climate change, discrimination, and disability. Monday
This fall, BUT TC Montagne students presented their end-of-year project, "Parole d'athlètes" (Athletes' Words). An inspiring conference on the theme of performance in sports and business! Eight top athletes