The Marketing Techniques courses are designed to train future technicians who are generalists in business management and specialists in marketing, communication and negotiation.
The Marketing Techniques BUT trains multi-skilled middle managers to perform sales, marketing, e-marketing, commercial communication and sales team management functions.
BUT TC is for you!
A 3-YEAR DIPLOMA
- Marketing actions
- Selling a commercial offer
- Communicating the commercial offer
- Marketing
- Prospecting and negotiation
- Market research
- Professional English
- Expression, communication and culture
- Commercial relations
- Commercial communication
- Project management
- Economic environment
- Accounting and financial analysis
- Master basic management techniques, particularly quantitative ones (statistics, economics and accounting), and understand sales and marketing issues
- Promote adaptability: understanding the contemporary economic environment, the company and its management, as well as the personal ability to adapt to real-life situations.
- Marketing
- Communication - research
- Negotiation - sales
- Management - administration
- Business law - economics - business languages
A well-balanced academic and professional commercial academics , combining :
- Theory & practice
- Individual & team work
- Quantitative & more literary subjects
- Mixed teaching team: associate professors and professional contributors
THE INITIAL academics
The " BUT Techniques de Commercialisation" program in initial academics , includes 600 hours of tutored projects and 22 to 26 weeks of internships over the 3 years of study (or 4 years for ski-studies). This corresponds to 9 months of academics in a professional context.
LEARNING
You are or want to be an employee and want to develop or enhance your skills. BUT en alternance is an academics with a bright future. All the indicators are in the green to make this option a choice of excellence, which in no way excludes further study!
THE LANDSCAPED SECTION
Who is it for?
- Holders of the Baccalauréat
- Sport-Study Sections are aimed at top-level athletes (minimum pre-national level) who hold a Baccalauréat and are affiliated to sports federations.
The BUT is obtained in 4 years instead of the usual 3.
The first year of BUT provides general courses for all students, before offering a specialization in the second year.
Click on the underlined titles to discover the contents
Recruitment is open to candidates with a general baccalaureate (50%) and a technological baccalaureate (50%).
Registration on Parcoursup
Contact: 04 50 09 23 33 - secretariat.tc@univ-smb.fr
+ More information on the Université Savoie Mont Blanc academics catalog.
Business development and customer relations managementBUT TC PRO)
- Alternating weeks (approximately 17 weeks spread over the year)
- All business sectors (retail, industry, service companies, etc.)
Admission :
Application via Parcoursup - You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 97 - alternance.tc@univ-smb.fr
+ More information on the Université Savoie Mont Blanc academics catalog.
Business development and customer relationship management dedicated to the mountain professionsBUT TC Montagne)
- An interest in life in the mountains, its advantages and disadvantages
- Students attend classes in late August-mid-September, November, May and June (around 17 weeks per academic year) and spend the rest of the time in the company.
- Requires work-study placements in companies with a business sector related to tourism, commerce, communication; any activity in the resort or nearby environment. These companies must be interested in a work-study pattern based on a seasonal rhythm (alternating between winter and summer).
If you'd like to find out more, take a look at the conference on BUT TC Montagne.
Admission :
Application via Parcoursup - You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 97 - alternance.tc@univ-smb.fr
+ More information on the Université Savoie Mont Blanc academics catalog.
academics organized to take account of the sporting season: academics over 4 years, organized courses from October to March (20% of the academics), and face-to-face courses from April to early July.
This program is reserved exclusively for FFS and FFME athletes. Applications open from the end of January to the end of May, by downloading the application form from the Annecy IUT website. Selection is based on an assessment of athletic and academic levels, in partnership with the FFS.
Application deadline: May 31, 2025 - application form.
Contact: 04 50 09 23 33 - secretariat.tc@univ-smb.fr
+ More information on the Université Savoie Mont Blanc academics catalog.
From the second year onwards, initial academics students can choose between two main career paths: BDMRC (Business and Customer Relationship Management) or MDEE (Digital Marketing, E-business and Entrepreneurship). In their third year, students are required to complete a work-study program.
Specialization in BDMRC classic, digital, sport and finance, banking, insurance and wealth management takes place in the third year.
Click on the underlined titles to discover the contents
The BDMRC Classique BUT is an academics program that responds to a major concern of companies: optimizing their commercial relations.
It enables you to train for a professional activity in sales and to progress towards positions of managerial responsibility, in companies of all sizes and in a wide variety of sectors.
Type of company for work-study contracts
Any sector with sales, marketing or customer relations missions.
Target professions
Account manager, Assistant product manager, Sales manager, Point of sale manager...
+ More information on the Université Savoie Mont Blanc academics catalog.
The digital BDMRC BUT is an academics solution to a major concern for companies: optimizing their multi-channel commercial relationships.
Specializing in digital marketing enables you to acquire digital skills that can be put to good use in sales performance.
It enables you to train for a professional activity in sales, and progress towards positions of managerial responsibility, in companies of all sizes and in a wide variety of sectors.
Type of company for work-study
Any sector with sales, customer relations or digital marketing missions.
See the presentation brochure.
Target professions
Account manager, e-boutique manager, digital communications manager, assistant product manager...
+ More information on the Université Savoie Mont Blanc academics catalog.
The BUT the BDMRC Sport program is to meet the needs of companies in the sports sector, who have high expectations of graduates who can be up and running quickly.
It trains sales specialists in the sports industry and the distribution of sporting goods. These jobs are carried out in companies that manufacture equipment as well as distributors of sports products and services.
Type of company for work-study
Sports sector with distribution, production or service missions.
See the presentation brochure.
Target professions
Department manager, Sports store manager, Sports product manager...
+ More information on the Université Savoie Mont Blanc academics catalog.
The BUT the BDMRC Finance, Banking, Insurance and Wealth Management program is to train "individual" account managers in the field of financial products and services for both credit institutions and insurance companies. It provides the foundations needed to progress rapidly within a banking structure, while maintaining a good level of general knowledge.
Type of company for work-study
Banks, Insurance firms.
See the presentation brochure.
Targeted professions
Financial advisor for individuals and professionals, Wealth management and insurance advisor....
+ More information on the Université Savoie Mont Blanc academics catalog.
Application to BUT 3 : File review from January to the end of May via eCandidat
Attention to the choice of headingsacademics offer / Annecy IUT / UNIVERSITY BACHELOR OF TECHNOLOGY
You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 98 - alternance.tc@univ-smb.fr
Click on the underlined titles to discover the contents
Initial academics or work-study starting in the second year. Third year sandwich course
MDEE's BUT is to meet a growing need among companies: to optimize their digital strategy.
It trains professionals capable of developing or participating in digital projects in companies in a wide variety of sectors and sizes. This academics program offers recruiters directly operational profiles with a wide range of skills, notably in web content optimization and digital strategy development.
Type of company for work-study
Any sector with digital marketing or e-commerce missions.
See the presentation brochure.
+ More information on theUniversité Savoie Mont Blanc academics catalog.
Application to BUT 3 : File review from January to the end of May via eCandidat
Attention to the choice of headings academics offer / Annecy IUT / UNIVERSITY BACHELOR OF TECHNOLOGY
You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 98 - alternance.tc@univ-smb.fr
Click on the underlined titles to discover the contents
Find all the information and admission requirements for the Licence Professionnelle Management de la Relation Commerciale option Technico-commercial Industriel via Tétras.
More information on the Université Savoie Mont Blanc catalog.
Find out all the information and admission requirements for the Sport & Mountain Rhythm Commercial Relations Management Professional Degree on the dedicated platform.
More information on the Université Savoie Mont Blanc catalog.
Title of national diploma: Métiers de l'immobilier - transaction et commercialisation de biens immobiliers
The LPTGI work-study degree enables you to grasp all the components of the real estate business and acquire the commercial, technical and legal skills required.
It prepares you for the various real estate professions (real estate transactions, rental management, property management, land development or management of promotional programs) and enables you to obtain the real estate agent's professional card with the three mentions T, G and S. This academics program is delivered in partnership with the Ecole By CCI Haute-Savoie.
In just one year, you will acquire a qualification and professional experience thanks to an academics program combining periods of teaching and work experience, specialize in certain legal areas: co-ownership, construction law, leases, town planning, real estate taxation and social housing law, develop your ability to draw up the usual deeds: mandate, promises of sale, residential leases, commercial leases, develop your real estate negotiation skills: taking out the mandate, negotiating, signing the commitment and learn the methodology of appraisal. Real estate.
Type of company for work-study
Real estate sector: real estate agencies, development companies or social landlords.
Target occupations
Real estate negotiator, property manager (rental, condominium), program manager in development or advisor to a social landlord...
Admission
File review from February to the end of April via eCandidat, followed by an individual interview with a panel of professionals.
You can apply even if you don't yet have a host company.
More information on the Université Savoie Mont Blanc catalog
Contact
04 50 33 72 77 - secretariat-lp-tgi.iut-acy@univ-smb.fr
To mark the "Sens du commerce" week, the Marketing Techniques department at Annecy IUT organized four conferences on major themes: CSR, climate, discrimination and disability. Monday
This autumn, BUT TC Montagne students presented their end-of-year project "Parole d'athlètes". An inspiring conference on the theme of performance in sport and business! 8 top athletes