TC
Marketing Techniques
The courses in the Marketing Techniques field aim to train future general technicians in the fields of business management and specialize in marketing, communication and negotiation.
OUR DIPLOMAS
AFTER THE BAC
o BUT Marketing Techniques - INITIAL
o BUT Marketing Techniques - ALTERNATE PROGRAM
o BUT Marketing Techniques - SKI STUDY
ADMISSION AT BAC+2
o BUT 3 Business Development and Customer Relationship Management - Classical - alternation
o BUT 3 Business Development and Customer Relationship Management - Digital - alternation
o BUT 3 Business Development and Customer Relationship Management - Sport - alternation
o BUT 3 Business Development and Customer Relationship Management - Agribusiness - alternating years
o BUT 3 Business Development and Customer Relationship Management - Banking and Insurance - sandwich course
o BUT 3 Digital Marketing, E-business and Entrepreneurship - alternation
o Licence Pro Management of Commercial Relationships Sport & Mountain Rhythm - initial (for high level skiers)
o Licence Pro Management of Commercial Relations option Industrial Sales Technician - work-study
o Licence Pro Transactions and Real Estate Management - in alternation
ACADEMICS CONTINUE
BUT Marketing Techniques
The BUT Marketing Techniques program trains multi-skilled middle managers who are capable of performing sales, marketing, e-marketing, commercial communication and sales team management functions in the company.
The BUT Marketing Techniques program is available at academics or as a sandwich course from the first year.
Three courses are offered from the BUT2 :
- Business Development and Customer Relationship Management (BDMRC), available at academics .
- Digital Marketing, E-business and Entrepreneurship (MDEE), available in academics in BUT2 and in alternation in BUT3
- Brand Strategy and Events (SME), accessible only in academics for the adapted sections (sports)
The BUT3 is only offered as a sandwich course, with a possible specialization of the BDMRC courses (classic, digital, sport, agribusiness or banking) and MDEE.
3 ROUTES
from the second year of BUT, with 2 specific skills for each:
-
Digital marketing, e-business and entrepreneurship - in academics
- Managing a digital business
- Developing an e-business project -
Brand strategy and events - in the Ski-études section
- Developing a brand identity
- Managing an event project -
Business development and customer relationship management - in academics initial, classic and specific alternating courses for mountain professions
- Participate in the marketing and sales strategy of the organization
- Manage customer relations
+ 3 common COMPETENCIES
- Conducting marketing actions
- Selling a commercial offer
- Communicate the commercial offer
OBJECTIVES
- Master basic management techniques, including quantitative (statistics, economics, and accounting), and understand business and marketing issues
- Promote adaptability: intelligence of the contemporary economic environment, of the company and its management, but also personal ability to adapt to real situations
The advantages of BUT TC at the Annecy IUT
A balanced academics business, academic and professional, that combines:
- Theory & practice
- Individual & team work
- Quantitative & more literary subjects
- Academic & professional environment
Key business skills
- Marketing
- Communication - studies
- Negotiation - sales
- Management - administration
- Business law - economics - business languages
Courses
The BUT Techniques de Commercialisation in academics initial, includes 600 hours of tutored projects and 22 to 26 weeks of internship during the 3 years of study (or 4 years for ski studies). This corresponds to 9 months of academics in a professional context.
Discover our internship offers.
Admission
The recruitment is accessible for 50% of the promotion to candidates holding a general baccalaureate and for 50% to holders of a technological baccalaureate.
Registration on Parcoursup for :
- BUT TC en academics initial
- BUT TC en alternance classique (BUT TC Pro)
- BUT TC en alternance spécifique montagne (BUT TC Montagne)
Contact : 04 50 09 23 33 - secretariat.tc@univ-smb.fr or 04 50 09 22 97 for BUT TC Montagne
Trades
- Marketing research officer
- Communication manager
- Customer advisor in service companies (e.g. banking - insurance)
- Department manager, sector manager in mass distribution
- Product manager, brand manager in industry
- Assistant in marketing, sales and export departments
- Sales representative in BtoC and BtoB
Specific modalities (work-study and ski-study)
Alternating
Business development and customer relationship management (BUT TC PRO)
- Have an interest in sales techniques, sales action and marketing
- Alternating work schedule 2 days at academics / 3 days at the company from September to August
- All sectors of activity (trade, industry, service companies, etc.)
Admission: (Parcoursup is accessible for the BUT TC Pro)
Application via Parcoursup - You can apply even if you do not yet have a host company.
Contact : 04 50 09 22 97 - alternance.tc@univ-smb.fr
Business development and customer relationship management course dedicated to the mountain industry (BUT TC Montagne)
- Have an interest in life in the mountains, its advantages and disadvantages
- Students attend classes in November, May, June, late August-mid-September (about 17 weeks per academic year) and the rest of the time in the company.
- Requires companies to be in a work-study program in a sector of activity related to tourism, commerce, communication; any activity in the resort or in a nearby environment. These companies must be interested in a work-study program based on a seasonal rhythm (students work in companies mainly in winter and summer)
Admission: Application via Parcoursup - Possibility to apply even if you do not yet have a host company.
Contact : 04 50 09 22 13 - alternance.tc@univ-smb.fr
Presentation leaflet
Consult the presentation brochure.
Ski studies
academics arranged in time to take into account the sports season: academics carried out over 4 years, arranged courses from October to March (20% of the academics), and face-to-face courses from April to early July.
This program is reserved for FFS and FFME athletes only. Applications are open from the end of January to the end of May, by downloading the application form from the IUT Annecy website. Selection is based on an assessment of athletic and academic levels, in partnership with the FFS.
Presentation brochure: BUT TC SME 2023/24.
Application: until May 31, 2023 - request for file.
Contact : 04 50 09 23 33 - secretariat.tc@univ-smb.fr
BUT3 TC - Business Développement et Management de la Relation Client - Classique (Alternance)
The BUT3 BDMRC Classique is a academics that responds to a major concern of companies: optimizing their commercial relations.
It allows you to train for a professional activity in sales and to progress to positions of managerial responsibility in companies of various sizes and sectors.
Type of company for work experience
Any sector with sales, marketing or customer relations missions.
Presentation leaflet
Consult the presentation brochure.
Targeted trades
Account manager, Assistant product manager, Sales manager, Sales point manager...
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 22 98 - alternance.tc@univ-smb.fr
BUT3 TC - Business Développement et Management de la Relation Client - Digital (Alternance)
The digital BUT3 BDMRC is a academics that responds to a major concern of companies: optimize their commercial relationship in multichannel.
The specialization in digital marketing allows students to acquire digital skills that can be used to improve sales performance.
It allows students to train for a professional activity in the business world and to move towards positions of managerial responsibility in companies of various sizes and sectors.
Type of company for work experience
Any sector with sales, customer relations or digital marketing missions.
Presentation leaflet
Consult the presentation brochure.
Targeted trades
Account manager, e-boutique manager, digital communication manager, assistant product manager...
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 22 98 - alternance.tc@univ-smb.fr
BUT3 TC - Business Développement et Management de la Relation Client - Sport (Alternance)
The BUT BDMRC Sport responds to the needs of companies in the sport industry who have a high expectation of quickly operational graduates.
It trains business specialists in the field of the sports industry and the distribution of sporting goods. These jobs are carried out in companies that manufacture equipment as well as distributors of sports products and services.
Type of company for work experience
Sports sector with distribution, production or service missions.
Presentation brochure
Consult the presentation brochure.
Targeted trades
Department manager, Sports store manager, Sports product manager,...
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 23 08 - alternance.tc@univ-smb.fr
BUT3 TC - Business Développement et Management de la Relation Client - Agroalimentaire (Alternance)
The BUT BDMRC Agro-alimentaire was designed in response to the needs of companies in the sector. This academics offers teaching centered on marketing and sales techniques specific to food products in mass distribution as well as in specialized shops. It fully integrates the specificities of food products and responds to a reaffirmed need of food companies and distribution.
It prepares future sales representatives for the food industry and department managers for large-scale distribution
Type of company for work experience
Food industry sector, food processing industries and large and medium-sized stores.
Presentation leaflet
Consult the presentation brochure.
Targeted trades
Sales representative in the food industry, Marketing assistant in the food industry, Department manager...
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 22 97 - alternance.tc@univ-smb.fr
BUT3 TC - Business Développement et Management de la Relation Client - Banque et Assurance (Alternance)
The BUT 3 BDMRC Banking-Insurance program trains account managers
"individuals" in the field of financial products and services for both credit institutions and insurance companies. It provides the necessary bases to progress rapidly within a banking structure while having a good level of general culture.
Type of company for work experience
Banks, insurance companies.
Presentation leaflet
Consult the presentation brochure.
Targeted trades
Financial advisor for individuals and professionals, wealth management advisor, insurance advisor....
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 22 98 - alternance.tc@univ-smb.fr
BUT3 TC - Marketing Digital, E-business et Entrepreneuriat (Alternance)
The BUT 3 MDEE responds to a growing need of companies: optimize their digital strategy.
It trains professionals capable of developing or participating in digital projects in companies of various sectors and sizes. This academics offers recruiters directly operational profiles with a wide range of skills, particularly in the optimization of web content and the development of digital strategies.
Type of company for work experience
Any sector with digital marketing or e-commerce missions.
Presentation leaflet
Consult the presentation brochure.
Targeted trades
e-marketing manager, Community manager, Traffic manager....
Admission
Demande d’accès en BUT 3 : Sur examen de dossier de janvier jusqu’à fin mai via eCandidat
Attention au choix des rubriques : Offre de formation / IUT d’Annecy / BACHELOR UNIVERSITAIRE DE TECHNOLOGIE
You can apply even if you do not yet have a host company.
Contact
04 50 09 22 97 - alternance.tc@univ-smb.fr
Licence Professionnelle Transactions et Gestion Immobilières
Title of national diploma: Métiers de l'immobilier - transaction et commercialisation de biens immobiliers
The LPTGI license allows you to understand all the components of the real estate business in order to acquire the commercial, technical and legal skills.
It prepares you for the different real estate professions (real estate transactions, rental management, property management, land development or management of promotion programs) and allows you to obtain the real estate agent's professional card with the three mentions T, G and S. It is a academics given in partnership with the Ecole By CCI Haute-Savoie.
In one year, you will acquire a professional qualification and experience thanks to a academics combining teaching periods and periods in a company, acquire a specialization in certain legal subjects: co-ownership, construction law, leases, urban planning, real estate taxation and social housing law, develop the ability to draft the usual acts: mandate, promises of sale, residential leases, commercial leases, develop the ability to negotiate real estate: taking the mandate, negotiation, signing the commitment and know the methodology of the expertise Real estate.
Type of company for work experience
Real estate sector: real estate agencies, development companies or social landlords.
Targeted trades
Real estate negotiator, property manager (rental, condominium), program manager in development or advisor for a social landlord...
Admission
On file examination from February to the end of April via eCandidatthen individual interview in front of a jury of professionals
You can apply even if you do not yet have a host company.
Contact
04 50 33 72 77 - vcollis@haute-savoie.cci.fr