The Marketing Techniques courses are designed to train future technicians who are generalists in business management and specialists in marketing, communication and negotiation.
BUT Techniques de Commercialisation trains multi-skilled middle managers to perform sales, marketing, e-marketing, commercial communication and sales team management functions.
YOUR PROFILE
- You are comfortable with communication
- You are organized in your work
- Would you like to join the world of sales and marketing?
- You're looking for a academics professionalization and qualification program
DO YOU TICK MOST OF THESE BOXES?
The BUT TC is for you!
JOINING BUT TC MEANS
A 3-YEAR DIPLOMA
3 COURSES TO CHOOSE FROM
DIGITAL MARKETING E-BUSINESS AND ENTREPRENEURSHIP
CORE COMPETENCIES
BUSINESS DEVELOPMENT AND CUSTOMER RELATIONSHIP MANAGEMENT
CORE COMPETENCIES
BRANDING AND EVENTS
CORE COMPETENCIES
DISTRIBUTION OF STUDY TIME
3 SHARED COMPETENCIES
- Marketing actions
- Selling a commercial offer
- Communicating the commercial offer
SPECIFIC COURSES
- Marketing
- Prospecting and negotiation
- Market research
- Professional English
- Expression, communication and culture
- Commercial relations
- Commercial communication
- Project management
- Economic environment
- Accounting and financial analysis
TARGETED OBJECTIVES
- Master basic management techniques, particularly quantitative ones (statistics, economics and accounting), and understand sales and marketing issues
- Promote adaptability: understanding the contemporary economic environment, the company and its management, as well as the personal ability to adapt to real-life situations.
KEY BUSINESS SKILLS
- Marketing
- Communication - research
- Negotiation - sales
- Management - administration
- Business law - economics - business languages
THE ADVANTAGES OF BUT TC AT IUT D'ANNECY
A well-balanced academics business, academic and professional, combining :
- Theory & practice
- Individual & team work
- Quantitative & more literary subjects
- Mixed teaching team: associate professors and professional contributors
- Discover BUT TC on video!
DISCOVER ALL TC TRAINING COURSES
STUDY OPTIONS TO SUIT YOUR DESIRES
THE ACADEMICS INITIAL
The BUT Techniques de Commercialisation program at academics includes 600 hours of tutored projects and 22 to 26 weeks of internships over the 3 years of study (or 4 years for ski-study students). This corresponds to 9 months of academics in a professional context.
LEARNING
You are or want to be an employee and want to develop or enhance your skills. BUT academics is a promising option for the future. All the indicators are in the green to make this option a choice of excellence, which in no way excludes further study!
THE LANDSCAPED SECTION
Who is it for?
- Holders of the Baccalauréat
- Sport-Study Sections are aimed at top-level athletes (minimum pre-national level) who hold a Baccalauréat and are affiliated to sports federations.
The BUT can be obtained in 4 years instead of the usual 3.
BUT TC FROM FIRST YEAR
The first year of BUT provides general courses for all students, before offering a specialization in the second year.
Click on the underlined titles to discover the contents
The recruitment is accessible for 50% of the promotion to candidates holding a general baccalaureate and for 50% to holders of a technological baccalaureate.
Registration on Parcoursup
Contact: 04 50 09 23 33 - secretariat.tc@univ-smb.fr
Business development and customer relationship management (BUT TC PRO)
- 2 days at academics / 3 days on the job from September to August
- All business sectors (retail, industry, services, etc.)
Admission :
Application via Parcoursup - You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 97 - alternance.tc@univ-smb.fr
Business development and customer relationship management course dedicated to the mountain industry (BUT TC Montagne)
- An interest in life in the mountains, its advantages and disadvantages
- Students attend classes in November, May, June, late August and mid-September (around 17 weeks per academic year), and spend the rest of the time in the company.
- Requires work-study placements in companies whose business is related to tourism, commerce, communication or any other activity in the resort or nearby environment. These companies must be interested in a work-study schedule based on a seasonal rhythm (alternating between winter and summer).
Admission :
Application via Parcoursup - You can apply even if you don't yet have a host company.
Contact: 04 50 09 22 97 - alternance.tc@univ-smb.fr
academics timetabled to take account of the sporting season: academics over 4 years, organized courses from October to March (20% of academics), and classroom courses from April to early July.
This program is reserved for FFS and FFME athletes only. Applications open from the end of January to the end of May, by downloading the application form from the Annecy IUT website. Selection is based on an assessment of athletic and academic levels, in partnership with the FFS.
Application deadline: May 31, 2023 - application form.
Contact: 04 50 09 23 33 - secretariat.tc@univ-smb.fr
BUT 2 AND BUT 3
From the second year onwards, academics students can choose from two main courses: BDMRC (Business and Customer Relationship Management) or MDEE (Digital Marketing, E-business and Entrepreneurship). In their third year, students are required to follow a work-study program.
Business Development and Customer Relationship Management
Specialization in BDMRC classic, digital, sport, agri-food and banking & insurance takes place in the third year.
Click on the underlined titles to discover the contents
The BUT BDMRC Classique is a academics that responds to a major preoccupation of companies: optimizing their commercial relations.
It enables you to train for a professional activity in sales and move towards positions of managerial responsibility, in companies of very different sizes and sectors.
Type of company for work experience
Any sector with sales, marketing or customer relations missions.
Consult the presentation brochure.
Targeted trades
Account manager, Assistant product manager, Sales manager, Sales point manager...
The BUT BDMRC digital is a academics that responds to a major concern of companies: optimizing their multi-channel commercial relations.
Specializing in digital marketing enables you to acquire digital skills that can be put to good use in sales performance.
It enables you to train for a professional activity in sales, and progress towards positions of managerial responsibility, in companies of all sizes and in a wide variety of sectors.
Type of company for work-study
Any sector with sales, customer relations or digital marketing missions.
Consult the presentation brochure.
Target professions
Account manager, e-boutique manager, digital communications manager, assistant product manager...
The BUT BDMRC Sport program meets the needs of companies in the sports sector, who have high expectations of graduates who can be up and running quickly.
It trains sales specialists in the sports industry and the distribution of sporting goods. These jobs are carried out in companies that manufacture equipment as well as distributors of sports products and services.
Type of company for work-study
Sports sector with distribution, production or service missions.
Consult the presentation brochure.
Target professions
Department manager, Sports store manager, Sports product manager...
The BUT BDMRC Agro-alimentaire has been designed in response to the needs of companies in the sector. The academics program focuses on marketing and sales techniques specific to food products sold in supermarkets and specialized retail outlets. It takes full account of the specific characteristics of food products, and meets a growing need in the agri-food and retail sectors.
It prepares future salespeople in the agri-food industry and department managers in the retail sector.
Type of company for work-study
Agri-food sector, food processing industries and supermarkets.
Targeted professions
Sales representative in the food industry, Marketing assistant in the food industry, Department manager...
The BUT BDMRC Bank-Insurance program trains "individual" account managers in the field of financial products and services for both credit institutions and insurance companies. It provides the foundations needed to progress rapidly within a banking structure, while ensuring a good level of general culture.
Type of company for work-study
Banks, Insurance firms.
Consult the presentation brochure.
Target occupations
Financial advisor for individuals and professionals, Wealth management and insurance advisor....
Application to BUT 3 : File review from January to the end of May via eCandidat
Attention to the choice of headings Offer from academics / IUT d'Annecy / UNIVERSITY BACHELOR OF TECHNOLOGY
You can apply even if you do not yet have a host company.
Contact: 04 50 09 22 98 - alternance.tc@univ-smb.fr
Digital Marketing, E-business and Entrepreneurship
Click on the underlined titles to discover the contents
academics Initial or sandwich course starting in the second year. Third year on sandwich course
The BUT MDEE responds to a growing need among companies to optimize their digital strategy.
It trains professionals capable of developing or participating in digital projects in companies in a wide variety of sectors and sizes. This academics offers recruiters directly operational profiles with a wide range of skills, notably in web content optimization and digital strategy development.
Type of company for work-study
Any sector with digital marketing or e-commerce missions.
Application to BUT 3 : File review from January to the end of May via eCandidat
Attention to the choice of headings Offer from academics / IUT d'Annecy / UNIVERSITY BACHELOR OF TECHNOLOGY
You can apply even if you do not yet have a host company.
Contact: 04 50 09 22 98 - alternance.tc@univ-smb.fr
PROFESSIONAL LICENSES AND ACADEMICS
Click on the underlined titles to discover the contents
Find all the information and admission requirements for the Licence Professionnelle Management de la Relation Commerciale option Technico-commercial Industriel via Tétras.
Find out all the information and admission requirements for the Sport & Mountain Rhythm Commercial Relations Management Professional Degree on the dedicated platform.
Find all the information and admission requirements for the Customer Assistant University Diploma on the dedicated platform.
Title of national diploma: Métiers de l'immobilier - transaction et commercialisation de biens immobiliers
The LPTGI work-study degree enables you to grasp all the components of the real estate business and acquire the commercial, technical and legal skills required.
It prepares you for various real estate professions (real estate transactions, rental management, property management, land development or management of promotional programs) and enables you to obtain the real estate agent's professional license with the three mentions T, G and S. academics is offered in partnership with the Ecole By CCI Haute-Savoie.
In just one year, you will acquire a qualification and professional experience thanks to a academics combining periods of teaching and work experience, specialize in certain legal fields: co-ownership, construction law, leases, town planning, real estate taxation and social housing law, develop your ability to draw up the usual deeds: mandate, promises of sale, residential leases, commercial leases, develop your real estate negotiation skills: taking out the mandate, negotiating, signing the commitment and learn the methodology of expert appraisal. Real estate.
Type of company for work-study
Real estate sector: real estate agencies, development companies or social landlords.
Target occupations
Real estate negotiator, property manager (rental, condominium), program manager in development or advisor to a social landlord...
Admission
File review from February to the end of April via eCandidat, followed by individual interview with a panel of professionals.
You can apply even if you do not yet have a host company.
Contact
04 50 33 72 77 - secretariat-lp-tgi.iut-acy@univ-smb.fr
