As part of its Diplôme Universitaire "Communication des entreprises et des collectivités",Université Savoie Mont Blanc 's academics Continuing Education department, in collaboration with Altimax, is organizing a conference entitled "Europe: good myth and bad brand? The conference will be hosted by Georges Lewi, European expert in branding and storytelling, consultant to major French and international brands, author of some twenty specialized books, and lecturer at Paris-Sorbonne University and the École des Hautes Études Commerciales de Paris (HEC). It will be held on Tuesday January 30 at 6.30pm at the Annecy IUT, in amphitheatre A252.
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- Free admission upon registration by e-mail to the USMB Continuing Education Department academics
- Please note: places are limited
