As part of its University Diploma in “Corporate and Public Sector Communication,” the Continuing Education Department at the University of Savoie Mont Blanc is organizing, in collaboration with Altimax, the conference “Europe: A Good Myth or a Bad Brand? ." The conference will be led by Georges Lewi, a European expert in branding and storytelling, a consultant to major French and international brands, the author of some twenty specialized books, and a professor at Paris-Sorbonne University and the École des hautes études commerciales de Paris (HEC). It will take place on Tuesday, January 30, at 6:30 p.m. at the Annecy University Institute of Technology (IUT), in Lecture Hall A252.
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- Free admission upon registration by email with the USMB Continuing Education Department
- Please note: Space is limited
