Thinking about the values of the university led to a reflection on its identity and representations, "an air that sets us apart". It focused on the common name, the logo and its variations. The general idea was to preserve the roots by enriching them.
Without wanting to prioritize them, the values defined were as follows:
- Loyalty to its history, its territory and its culture as well as its openness towards others, in a cross-border (Switzerland, Italy), European and international framework.
- The taste for individual effort and work well done as well as for responsible collective ambition, the attention paid to democratic life and transparency of decisions, the choice to share knowledge and solidarity, respect for people and the environment.
- Humanism and openness to the city, which leads us to conceive of ourselves as actors involved in our territorial ecosystem, who intend to participate in designing responses to societal challenges.
- The preservation of the freedoms, independence of mind and critical spirit that are the sources of the creativity of the mind as well as cultural, economic and social innovation.
The common name Université de Savoie (UdS) carried a traditional image, limited to a single department. Enriching the name with "Savoie Mont Blanc" made it possible to cover the two departments of Savoie and Haute-Savoie using a brand that was being developed. It also reinforced the identity with the reference to the "roof of Europe", known throughout the world. By changing the words, we were changing the perception of reality.
The logo has been worked on in a spirit of simplification and better legibility of the graphical charter.