Thinking about the university's values gave rise to a reflection on its identity and its representations, "an air that sets us apart". The project focused on the university's name, logo and other variations. The general idea was to preserve our roots while enriching them.
With no intention of ranking them, the values defined were as follows:
- Loyalty to its history, territory and culture, and openness to others, in a cross-border (Switzerland, Italy), European and international context.
- A taste for individual effort and a job well done, as well as responsible collective ambition, attention to democratic life and transparent decision-making, the choice to share knowledge and solidarity, respect for people and the environment.
- Humanism and openness to the community, which leads us to see ourselves as a player involved in our local ecosystem, who intends to participate in devising solutions to the challenges facing society.
- Preserving the freedoms, independence of mind and critical thinking that are the sources of intellectual creativity and cultural, economic and social innovation.
The name Université de Savoie (UdS) had a traditional image, limited to a single département. Enriching the name to "Savoie Mont Blanc" enabled us to cover the two departments of Savoie and Haute-Savoie, using a brand currently under development. It also strengthened the identity with a reference to the world-famous "roof of Europe". By changing the words, we changed the perception of reality.
The logo has been designed to simplify the graphic charter and make it easier to read.