Micro-adventures in outdoor tourism

• Type: presentation of work by tourism professionals participating in the training program Executive MBA in Tourism Innovation

Have you heard of "micro-adventures"? Micro-adventures are short (one to two hours), simple, local, inexpensive adventures that fit into everyday life, yet are just as fun, exciting, stimulating, refreshing, and enriching as real adventures. How can they meet customer expectations? Is this another way of approaching outdoor activities in our region? For local or more distant tourism? To invent new ways for less athletic people to enjoy a region?

Tourism professionals participating in the training Executive MBA in Tourism Innovation have examined this topic. They will present the results of their research during a participatory and stimulating workshop.

Free admission upon registration by email at: pole-tourisme@univ-smb.fr

Learn more:

• [On the Executive MBA in Tourism Innovation] offered byIAE Savoie Mont Blanc
• Contact: Dominique Kreziak