ABOUT THELUNCH SEMINAR
In this time of health crisis, more than ever, we are questioning the future of our mountains and the role of tourism in the return to "normal" life.
To this end, we invite Armelle Solelhac, a marketing and communications consultant specializing in tourism and outdoor sports, to talk to us about her study on "Mountains and tourism post-Covid-19 crisis."
She will give us an initial assessment of the current situation and, we hope, open up some prospects for the coming seasons.
Registration is free but mandatory, as the number of participants is limited: [register]
On the day of the seminar, you will receive a link to connect and participate, with your camera and microphone turned off.
You will be able to submit questions in writing, which our moderators will read directly to the speaker.
ABOUT THE GUEST:
With a Master's degree in Business Law (University of Grenoble-Alpes) and a Specialized Master's degree in Marketing & Communication from ESCP Europe (Paris) under her belt, Armelle Solelhac set off in 2005 on a two-year tour of the world's ski resorts. She visited 280 ski areas in 27 countries on five continents. Upon her return, she founded SWiTCH, a forward-thinking, marketing strategy, and digital communications agency specializing in the tourism and outdoor sports sectors, based in Annecy (France) and Los Angeles (USA). To date, she has successfully supported more than 100 clients. At the same time, she works with start-ups within the Outdoor Sports Valley (OSV) and Grenoble Ecole de Management incubators to help them define and implement their development and growth strategies. In 2019, she published Management et Marketing des Stations de Montagne (Management and Marketing of Mountain Resorts) with Presses Universitaires de France (Ed. Territorial).
Learn more:
- Contact:Déborah Reggi, assistant in charge of the FEAST project at the University of Savoie Mont Blanc
