ABOUT THE LUNCH SEMINAR
At this time of health crisis, more than ever, we're wondering about the future of our mountains and the role of tourism in restoring "normal" life.
To this end, we're inviting Armelle Solelhac, a marketing and communications consultant specializing in tourism and outdoor sports, to talk to us about her study on "Mountain and post-crisis tourism at Covid-19".
She will give us an initial assessment of the current situation and, we hope, open up perspectives for the seasons to come.
Registration is free but compulsory, as the number of participants is limited: [register]
On the day, you'll receive a link to log in and take part in the seminar, with your camera and microphone switched off.
You'll be able to ask written questions, which our moderators will read directly to the speaker.
ABOUT THE GUEST :
With a Master's degree in Business Law (Université Grenoble - Alpes) and a Specialized Master's in Marketing & Communication from ESCP Europe (Paris) under her belt, Armelle Solelhac set off on a 2-year world tour of ski resorts in 2005. She visited 280 ski resorts in 27 countries on 5 continents. On her return, she founded SWiTCH, an agency specializing in foresight, marketing strategy and digital communications for the tourism and outdoor sports sectors, based in Annecy (France) and Los Angeles (USA). To date, she has successfully accompanied over 100 clients. At the same time, she works with start-ups in the Outdoor Sports Valley (OSV) and Grenoble Ecole de Management incubators, helping them to define and implement their development and growth strategies. In 2019, she will publish Management et Marketing des Stations de Montagne with Presses Universitaires de France (Doctoral School. Territorial)
Read more :
- Contact: Déborah Reggi, FEAST project assistant at theUniversité Savoie Mont Blanc
